“You’ll never accomplish anything”, my teacher said, in a casual, slightly irritated tone, as she was grading a paper. You could tell it wasn’t the first time she’d crushed someone in her classroom – she didn’t even look at me as the words came out of her mouth.

I was so used to hearing this, it didn’t even hurt this time around. Growing up in Bulgaria means having to deal with many teachers who want to be anywhere but in school, helping kids. Thinking I was immune to words, I left school that day only to end up being pushed around in the snow before I got home soaking wet, in -20°C.

Several cases of pneumonia & depression and a lot of heavy metal later, I waved goodbye to my home town… to go to university 1 hour away.

Life was supposed to get better in university – isn’t that the place where you can finally stop worrying about someone kicking you in the hallway? About teachers exemplifying what can only be described as self-loathing?

Sure, those things didn’t happen again. Cyber-bullying, on the other hand, did.

I never thought life could get worse than being afraid to go to school… but I soon found out what it felt like to be afraid to leave your apartment.

Having grown up with more American TV shows than you can imagine, I never would have imagined I’d end up in one. Only… with a cooler accent.

It’s a story that took me a long time to finally share.
It’s a story that was told, for the very 1st time,
on a TEDx stage in front of 700 people.

Let’s just say I know what it feels like to want to cease existing. The police in Bulgaria doesn’t see cyber bullying as a crime, no matter how many lives it leaves broken and empty.

Finding my confidence was the hardest thing I’ve ever had to do. How does a person who’s never felt worthy a day in her life suddenly become known for her strength and confidence?

By faking it. Instead of doing the unforgivable, when I couldn’t see a way out, I created one.

The day I decided to fake my confidence
will always be the best day of my life.

It paved the way to my transformation – to me finally seeing my potential and fueling my ambition.

Had I not done that, I never would have ended up leaving my home country to get my master degree in Branding… in Denmark.

From the “poorest” country in the European Union to one of the most expensive countries in the world – I can write a book about those experiences alone. Bankrupting my parents, being scammed multiple times, discriminated against, harassed… getting my first job, as a dishwasher.

Learning Danish in 6 months. Leaving my job for another one in social media. Quitting because I got tired of helping someone build their empire, when I could have been building mine.

Starting my business. Spending 2 years traveling full time…

30 countries later, I found myself at the top of a mountain in Switzerland, celebrating New Year’s Eve 2017 with friends.

Still congratulating everyone, I calculated my part of the bill… only to realize I had to pay close to $100.

“I’m going to go home completely broke”, I thought, faking a smile, while my thoughts slowly took me back to my life in Bulgaria.

This couldn’t go on. I had a business. A business I wasn’t taking seriously. This was my chance to build a future for myself nobody from my family has ever had.

An opportunity to make their lives better.
To leave a legacy.
To change lives.

For far too long I’d prioritized traveling instead of growing my business. On the plane to Denmark, I came up with a plan for the next 12 months. I decided I’d build a 6-figure business, enabling myself to invest in it like I’d always wanted.

I went on to build it in 8 months… while helping dozens of other business owners completely transform their lives. It took pinching myself multiple times to realize I’d helped them quadruple their incomes, retire their partners and live the lives they’d always wanted, with the power of branding.

I’d neglected something very important: my knowledge was so transferable, it could be implemented in any business and accomplish massive results. I started helping bigger businesses and organizations.

Remember that day? The day I decided to fake my confidence?

That day changed my life. None of this would have happened if I hadn’t been pushed to my limits by people who wished me ill. Today, nothing can rattle me.

I take on negativity and petty online hate in a way that baffles my audience every day.

Social media gave me my voice back

Branding helped me define my message

Marketing helped me
share it

Advertising put it in front of the right people

Today, I’ve dedicated my career to educating business owners on how to build legacies and transform their businesses with the power of branding and positioning.

Transforming businesses one brand at a time.