If you've ever been on the hunt to hire a branding agency, you've probably noticed most of them only specialize in personal branding. Sadly, that means there's very little real…

Did you know that storytelling predates language? We've been telling stories since before we even had a cohesive language, which is a testament to how powerful stories really are. Let's…

The more we think we know how to build a lifestyle brand, the more delusional we usually are. The funny thing is, this doesn't reflect badly on us - it's…

Politics and celebrity - a combination that used to mean something very different a decade ago. Ever since the Obama-McCain Race in 2008 when YouTube first became the major battleground…