Trusted by 2000+ paying clients

Free mini-training

Nail your message by fixing your biggest mistake and finally speaking your clients’ language instead of your own (in 7 minutes & 17 seconds)

DUH, give me access now

Imagine how simple and effective going all in on your business can be when you know how to stop people in their tracks with the right message …

Here's the deal:

If you’re sick of the old-school marketing…. that makes two of us!


After this training, you’ll never feel pressured to do what everyone else is doing ever again… because the messaging shift you’re about to see will begin working immediately, and finally enable you to attract the right people.

To get you excited...

here’s a small sneak peek of some of the aha moments you can expect
(but rest assured, I like to overdeliver with unexpected juiciness):

The real reason you’re not growing as fast as you can, and how to fix it ASAP without throwing (delicious) spaghetti at the wall and hoping something sticks

How to stop playing the guessing game that’s hurting your business, and speak from a place of knowing (that builds authority like crAAAAzy)

Why being the Pringles of your industry is forcing your audience to overlook you when they need help (and go to your competitors instead)

Why speaking about your process and your superpower is turning people off every single time they come to check your out (and how to ditch the “process” talk once and for all)

How to frame your content in a way that enables people to form a connection with your brand the moment they first come into your world

Oh, and if you’re sitting here thinking

“this sounds epic but who even is this chick?!”,

I got you.

My name is Desislava Dobreva, but you can call me Des.

I help entrepreneurs build the life & business of their dreams by stepping out of line and disrupting the status quo like the bosses they are (even if they don’t know it yet).

How? By doing the most disruptive, uncomfortable thing of all…

Being 100% yourself. No masks, no pretenses, no faking it.

Just pure, unadulterated you.

I’ve been flown to speak on stages around the world, I’ve built a thriving business (even though I come from nothing)…

It’s been an epic journey.

Now, before coming into my world, here are a few things you should know about me:

I'm honest as hell

You can count on me to tell you the truth - not just candy-coated sweet-nothings - because you deserve it.

I celebrate so many client wins, I had to take alcohol out of the equation 😹

So I became an oyster addict instead. Bottom line, my clients win. And not just monetarily... they're happier, calmer, more excited about life and business than they've ever been - and that's what matters to me the most.

I'm a cat mom to two cat masters

(let's face it, they rescued me) Lucifurr found me in Chiang Mai, Thailand when he was 2 months old - and Sushi found me in Bulgaria after she was in a coma for 3 days and almost lost her life! Don't worry. You're about to spend a lot of time with them.

Now… unless you’re like “EFF this, Des, you and your guidance on building a successful brand and a deliciously profitable business can go hide in a hole” – save your seat to the 5-Day “In-Demand Brand” Experience now: