(so you can actually enjoy what you've built)

With the Recurring Revenue Program, your business gets to be your safe haven

Join Now

WARNING: This way of running your business goes against everything taught in old-school business books written by guru marketers.


the Recurring Revenue Program

Build the life and business you've always wanted without…

Holding yourself back & playing small

Wasting time on unpaid sales calls

Pushy sales tactics (ew!)

This is what you've been looking for all along: a crystal clear path to getting the freedom, peace & stability you've always wanted without the hustle

I'm SO in

Let’s be honest (no ego allowed!)…
your business is not where you want it to be – yet.

Want to know why?

Pick your poison:

You're not selling enough (for sooo many reasons)

Your brand doesn't bring you clients every day

You don't have scalable offers to support more than a few clients

Your content game is inconsistent at best

You want recurring clients but you end up stuck with those who aren't even a good fit

How about we fix all of the above once and for all?

And how about we do it without EVER compromising your values, lifestyle and time with your loved ones?

In the Recurring Revenue Program you’ll find a step-by-step framework that will help you become fully aligned with your business, so you never have to do anything you don’t want to do… And everything you CHOOSE to do leads to attention and sales.

You’ll build a powerful brand by stepping fully into your power and understanding the influence you already have (and how to grow it).

"Sounds great Des but are you just another fake guru promising the world?"

*cough* I beg your pardon! Let me reintroduce myself…

Desislava Dobreva (Des)

Many in this space can help you make money fast. It’s exhilarating, fu, and sometimes even life-changing. But… that doesn’t last unless you’re working with someone who is ALSO capable of guiding you to build a REAL business. My mission – which I accepted a long time ago – is to help incredible people like you build powerful brands & build a business that provides for them no matter what. A business you love – instead of an expensive hobby that stresses you out every day.

I’m tagged daily when someone asks for a branding expert/business mentor/recurring revenue expert… And the only reason you’re not experiencing the same yet is because the mainstream advice on building a successful is absolutely and utterly worthless.

From now on, you’ll know exactly how to become seen as an expert and attract clients who keep coming back for more, month after month.

Here’s what you can expect from me once you join this program:

I’m honest as hell.

You can count on me to tell you the truth – not just candy-coated sweet-nothings – because you deserve it.

I'm extremely proud of my clients so I tend to scream about them often.

Over the years I’ve built a beautiful client base of thousands of people – so everyone who comes into my world is instantly exposed to a large audience. My favorite thing is to brag about them!

I'm owned by two rescue cats.

I live with a black cat named Lucifurr and a tortie called Sushi and they’ve traveled the world with me (so far we’ve been to 7 countries together). They even have their own brands!

When I started my business…

I was lucky enough to start my own membership really fast – I only made $200 (recurring) from my first launch, I had absolutely no clue what I was doing… but I knew I’d cracked the code to something big. My community is the reason I’m here 6,5 years later, living a life I love and scaling a business rooted in peace and joy. Today, I know how to help anyone start a membership and turn it into a multiple 6-figure profit machine.

During the Recurring Revenue Program, you will:

  • Build a brand so good, it can’t be ignored
  • Become confident as hell and show up for your business without any doubt or fear
  • Uncover the untold secrets of building a a successful business in 2023 and beyond (that you won’t find in any marketing course)
  • Slam the brakes on chasing clients and not knowing how much money you’ll make next month
  • Build, launch, grow, and scale a successful membership, ensuring real stability

Right now, I want you to imagine your life 6 months from now…

Imagine how your mornings would feel, knowing you can choose not to have any sales calls this week. Picture yourself serving a wildly engaged community of people who happily pay to get access to you every month. Filling your bank account without anyone trying to get more of your time for free. You already know you can have this – so let us help you get it.

Here's Exactly What You’ll Get Inside The Recurring Revenue Program

A Powerful Network

Implementing Together
With access to hundreds of other membership site owners, live Q&As & trainings with guest experts, you have to try really damn hard to fail at this membership site thang!

Lifetime Access

Including all the bonuses!
That’s right… this is not one of those programs where you lose access to everything in a few months… You get to keep the program AND all the bonuses – forever and ever.

My Personal Support

Every Single Week
Every week, you get to ask me all of your burning questions – and I go live in our support group to answer them. Not a 15-min live video that just circles around the questions – the real deal! And you get a whole 6 months free in there😻

In Module 0 you’ll…
Nail your entire brand strategy from start to finish, so you can show up with 100% confidence, clarity and attract clients all the damn time.

In Module 1 you’ll…
Build the entire plan for your paid community – from validating your idea to launching your waitlist.

In Module 2 you’ll…
Create your community – from the design to the communication channel you’ll use with your members.

In Module 3 you’ll…
Learn how to execute a profitable launch – from setting the right prices to choosing the right launch type for you.

In Module 4 you’ll…
Implement the best and most profitable growth strategies to make sure you keep growing without the overwhelm.

In Module 5 you’ll…
Learn how to scale our membership site with the power of data, outsourcing and team building (all the boring stuff that lead to big results).

The Recurring Revenue Program used to be a high-ticket group program sold for $3000

– because it’s an entire business school packed into bite-sized, implementation-based lessons.

In 2021, I decided to make it accessible to more people who needed it –
which is why, today you can
join for only


(and yes, we have flexible payment plans because we’re cool like that).

Sign me up

But wait…

Just in case you need an extra layer of reassurance, so that your entire being is 100% certain this is for you right now…

Everyone who joins by Sunday night will get access to these mouthwatering AF bonuses:

Slay your sales pages

(value: $1000)

In this session, I’ll walk you through my tactics for creating a powerful, persuasive sales page that will turn any offer into a captivating opportunity your audience simply can’t pass up. You’ll see me review 5 sales pages and upgrade their message to amplify their irresistibility.
This is EXACTLY what I need

Launch Magic templates

(value: $300)

Launch MAGIC consists of my best email, social media, and visual templates for your launches – they’ve generated hundreds of thousands of dollars over the years – and now you can edit them and make them yours! They’ve been thoroughly revised and turned into templates that you can add your own language, vibe, and offer to – then watch them generate revenue and save you dozens of hours!
I'm Ready for it


(Value: $1000)

Psssst. Take a look at these

If you’re ready to go ALL-IN and benefit from absolutely everything I have in store for you…

Slay your pitch

In this session, I lay out a step-by-step roadmap to presenting any offer to your audience in a highly persuasive way without feeling like an impostor. If you’ve ever been scared of pitching or felt like it’s too pushy, but you like the way I do it – this will show you exactly how to structure your own pitch by tapping into your audience’s subconscious minds and understanding them better than they know themselves.

(Value: $1000)

Slay your sales message workshop (Zoom)

During this live session I’ll guide you to finally figure out your message so that it’s clear, powerful, and persuasive. We’ll go over the sales message for your offers and I’ll show you my simple framework for nailing it in only 5 minutes each time you want to sell anything to your audience. You’ll walk away having solved the biggest challenge in your business, responsible for the lack – or abundance – of sales coming your way.

(Value: $1000)

I know you’re ready for more. Now it’s up to you to admit it 😈


If you’re like me and you can’t be satisfied with all the obvious ways to work with someone, then I have something epic for you!

The RR Program + EXPLODE

EXPLODE, my intimate 6-week experience starts again on September 26… Want to go ALL IN? Secure your spot in both RR and EXPLODE and benefit from all the mindset breakthroughs & strategic implementation you’ve always needed – & get tons of personal feedback from me! 2 spots only.

$4299, ($500 off!) paid in full or in installments
(ask us for payment plans, we’re super flexible!)

The RR Program + 1:1 Mentorship

For one lucky person, this is the ultimate opportunity to join The RR Program and have private 1:1 access to me for 3 months. I’ll be guiding you daily on each aspect of building your business and creating or growing your membership. This is the first opportunity of its kind and it won’t be available again until 2024.

$9999, ($1800 off!) paid in full or in installments
(ask us for payment plans, we’re super flexible!)

This is the program I wish I’d had back when I was still confused and overwhelmed about my direction…

It would have saved me from countless expensive mistakes, time wasted and trusting the wrong people.

I'm SO Ready for Recurring Income!

But don’t just take my word for it…

Got questions I haven’t answered? I got your back:

Is this program for me? Why should I join?

The only person who can know that for sure is you – but, ultimately, the only 2 reasons the program could not be for you is if you don’t want a membership site or if you think the price would be a financial burden for you. Here’s why Emma thinks the RR Program is the right choice for you:

What if I can't afford the price?

Then don’t join. I’m not going to be the person to tell you to pull out your credit card – everybody who knows me, knows that I don’t believe in taking people’s last dime. If you simply don’t have the money, don’t join. If, however, you still want to be a part of the RR Program in any way possible, please do take advantage of the payment plans – that’s why they exist.

Will I start being charged a monthly fee after the 6 months free access to the support group?

Absolutely NOT. We’ll never charge you without your permission, there are not secret costs here. After your 6 months, you’ll get a couple of emails from us asking you if you want to stay in the Facebook group for a monthly price – if not, you’ll still keep your lifetime access to the program and all the bonuses. You will lose access to the support group, technical vault, and the guest experts. You will never be charged for any updates to the main program content.

How much personal attention will I get from Des?

Here’s the good news: you won’t just get ME! You’ll also get support from my support coaches AND all the other membership site owners in the support group. I’ll be answering your questions myself as well as going live once a week in the group to talk to you more!

How do the payment plans work?

You choose the one that best fits your budget and then you’re automatically charged on the same date every month until you’ve paid off the program. Those who decide to scam us by not paying will be sent to a collections agency.

I struggle with the technical side. Will we get help with that?

You’ll get ALL the help with that! We have tons of tech walkthroughs – from email automation to setting up your waitlist, to web design, to choosing the right plugins… not to mention, if we’re missing anything – you can just ask and get an answer ASAP.

What happens after I buy the program?

You’ll immediately get access to the program in your account on the site, and will be redirected to a “thank you” page where you’ll be able to get access to the chatbot and the support group.

See You on the Other Side!