WARNING: The following approach to entrepreneurship is proven to piss off the peddlers of generic, boring, and “me too” offers.
How An Underpaid, Underappreciated “Nobody” From The EU’s Poorest Nation Went From “Imposter” To “Influencer”...
And Shocked The World With Her No B.S. Approach To Attracting Superfans And Supersized Paychecks...
And how YOU could use this system to fill your audience with rabid fans, fill your heart with purpose, and fill your bank account with hard, cold cash..
GET ACCESS NOW
Dear Rebel Visionary,
If you’re tired of feeling like the world-shaker within you is being held down by the used car salesperson you’re forced to impersonate just to pay the bills each month…
If the mask you wear in the hopes of winning the hearts and minds of your audience is suffocating you AND your bank account…
If the money you make doesn’t fill the hole in your heart of a purpose… a passion… a mission that remains unfulfilled no matter how hard you work or how much you earn…
Hold My Vegan Smoothie. Let Me Show You Something Cool.
I’m going to let you in on an unconventional approach to winning the hearts, minds, and dollars of people you’ve never met…
Without feeling like you’re an imposter that doesn’t belong…
Without being the pushy asshole everybody regrets having on their friends list…
Without the silent desperation behind so many promotions – made by entrepreneurs that really need their next paycheck yesterday…
And here’s where it gets really good:
I’ll show you how to this same approach will activate the buying passion hidden inside your existing social media following, website traffic, and email subscriber list…
So you can banish the “cash flow rollercoaster” from your life for good.
“How the HELL do you intend to do THAT, Des?”
Great question.
Here’s the story.
You and I both know that most entrepreneurs will never escape the low-paying job they’ve built for themselves, no matter how hard they hustle and grind…
Because there’s a million others just like them, all screaming “buy my stuff” – hoping that doing it loud enough and long enough will overcome the fact that nobody cares.
The technical term for these entrepreneurs is: “fucked”
In fact, you may have experienced some of this yourself…
Hours upon hours of unpaid overtime.
Working evenings, weekends, and holidays.
An income that doesn’t always pay the bills.
And of course, the fact that if you decide to just stop and take a breath for a second, whatever income you DO have dries right up.
Forget about what might happen if you got sick…
On the other hand, there are entrepreneurs that buck the trend…
Entrepreneurs that people naturally flock to…wallets open and ready to buy…and rave about after…
You’ve seen this happen yourself – an influencer you follow does a 6 figure launch or fills an entire coaching program with NO VISIBLE EFFORT…
Their business runs smoothly whether or not they show up to “work”…
While bringing in the funds to pay for travel…
Retire their partners…
And enjoy a life where they don’t have to worry about chasing clients.
It’s not magic.
In fact, it’s entirely predictable.
And once you know how it’s done, you can do it too…
You see, these successful entrepreneurs have “cracked the code” for getting random strangers lining up to give you money because they pine for what you offer, because you complete them in a way nobody else ever has, because they can’t go on without you…
Not because you beat them into submission with their own wallets…
“Everybody’s too busy selling to make any money”
After years of helping companies in real estate, e-commerce, and digital marketing to build and scale their businesses, I’ve seen what gets people to take interest and buy in the most competitive markets on the planet…
And I’ve seen that by FAR the biggest problem creative entrepreneurs face is getting sales consistently.
Why do they struggle with this?
Because they spend all their time selling instead of building a business that people love buying from.
Think about this for a second! It’s extremely counterintuitive!
You’d naturally assume that, if you want more money (and who doesn’t?), the best thing to do is go out and sell stuff.
But if that was true then every man, woman, and child would be a millionaire…
How do I know? Because that’s what everyone does!
And…
If you take a look around, you’ll notice that most people are pretty much broke.
It’s kind of obvious when you take a step back and think about it.
If everyone else is going broke by desperately pitching, your chances of getting rich by pitching just a little bit harder… longer… or better…
Let’s just say I don’t like those odds.
And consider this: If you have to go out and pitch your offers every time you need a cash infusion, you’ll never have consistency in your business.
Sure, you might have good months. Great months even. But your next paycheck still relies on you going out and getting money from people.
That sucks.
It’s also completely unnecessary when – by taking a different approach…
You can have people lining up, eager to buy because they’re in love with your business.
Just consider Apple.
Or Starbucks.
Or Coca Cola.
Love them or hate them, these brands inspire fiery passion in pretty much everyone.
They don’t allow you to be indifferent.
And as a result they don’t have to do much of anything to have people passionately throwing money their way and bragging to their friends when they do so!
Compare that to the boring, lifeless brands that most entrepreneurs use to keep their audiences dispassionately indifferent and repel money as if they had a life-threatening allergy…
“Wow, you really know what you’re doing. I want to learn how you do that. Please take my money.”
To go from growing up in Bulgaria, one of the poorest countries in Europe, I was no stranger to poverty…or cruelty…
I vividly remember the day one of my teachers told me “you’ll never amount to anything”.
And for a long time I believed her.
The teasing, bullying, and harassment I endured only seemed to confirm my belief that I wasn’t good enough to be successful or happy.
It wasn’t until New Year’s Eve 2017, when I was celebrating with my friends and realized that I didn’t have the money to pay for my share of the restaurant bill, that I knew it was time for a change.
I went on to build my first 6-figure business over the next 8 months…
I grew a following of over 100,000 people…
I became an international speaker and branding consultant…
And I went from earning $8 an hour to over $10,000 for each client project…
The best part was it wasn’t just me transforming my life. (who was it? )
At the same time I was undergoing my personal renaissance, I was helping dozens of other business owners completely transform their lives…
Helping them quadruple their incomes, retire their partners and live the lives they’d always wanted…
All because I mastered this ONE THING…
Branding.
And now, my mission is to empower visionary entrepreneurs to create a brand so irresistible, authentic, and, unapologetically real that it will shake people to their core and have them wondering “where have you been all my life?”
From $900 Per Month To $10,000+ Per Month
In fact, it’s already happening. My own clients have already gone on to achieve some pretty amazing things, including:
- Making $900/month to making $10 000 per month…
- Working a typical 9 to 5 to living all over the world and working from a laptop…
- I had 2 clients making “subsistence” money to increasing their income by 314% and over 600%…
- Having a business they’d lost their passion for to scaling beyond 7-figures because of the massive clarity and renewed sense of purpose they got from working with me…
- From $0 to $5000 in their 1st month in business…
- Making 0 sales from their social media presence to closing $10 000 with a couple of FB posts (from zero sales, to doing just a couple of posts pusing and pushing $10,000 of cash directly into their bank accounts)
Now, I want to be completely transparent here…
I’m not special. None of these success stories are due to some supernatural power…
I just focused on the one thing that gets people excited about spending money with me…
How Would Your Life Change If You Didn’t Have To Struggle To Make Money?
How awesome would it be to be able to focus 100% of your energy on projects that mattered?
Right now, I want you to imagine your life 6 months from now…
Imagine being able to evoke a secret longing in all your future customers…
Picture yourself instilling within each beating heart an unspoken desire so potent…
So compelling…
That your audience would secretly stalk your store – trying to find any rational reason not to buy…
But knowing deep down that it’s too late…
That caving to temptation is a matter of when, not if…
That their brief moment of self-denial… that flicker of resistance… will just add to the anticipation… heighten the tension…
And make that inevitable push of the “checkout” button even more exquisite…
You already hold this power within yourself.
I just want to help you tap into it.
That’s why…
Now, For The First Time EVER:
I'll Show You EXACTLY How To Put My Proven Branding System To Work In YOUR Business!
You’ve seen the immense power of building a brand that gives you unshakable clarity and draws buyers inexorably to you.
And I believe that if you implement even a little bit of it in your business, you’ll make a lot more money and a much bigger impact… with a lot less stress and anxiety along the way.
So if you want to develop your own personal brand, I’m happy to get you started.
I’ve put together my entire branding system into a course called Branding Royalty…
Why Branding Royalty Isn’t Like Anything You’ve Ever Seen Before
Branding Royalty exists to uncover the secret treasure chest you already have hidden within you, to clarify your vision for your life, your business, and the world… and finally – to create a brand that acts as a beacon of hope, calling your ideal clients and audience members home.
You see, in order to create a business and life that aligns with the passionate, ambitious, and visionary [energy waiting to escape from within you], you need to win the hearts and minds, and wallets of 3 groups of people…
- Your followers – If you blend in with the average, the boring, the “same old” marketers, then you’ll never be able to transform the lives of the people who would love to pay you
- Your partners – If you can’t win other world-shakers to your cause, then your impact will be limited by how much your two hands can do in 24 hours.
- Yourself – If you feel unworthy of success.. if you don’t understand your value… if you feel like a fake, a fraud, an imposter – then you’ll never be able to channel your inner badass, unlock your full potential, and leave a dent in the very fabric of the universe with your work.
Branding Royalty gives you the exact blueprint to win over all the people necessary to realize your vision, starting with yourself.
So if…
- You know you do excellent work, but you struggle to communicate its value to your audience without feeling like a fraud… and the resulting grind has you on the brink of exhaustion…
- You love making money and want more of it, but not nearly as much as you want to see your vision for the world come to life….
- You hate selling, suck at it or just feel sleezy trying to convince people to buy your stuff, and want a way to bring in money without compromising your integrity…
- You’re tired of being paralyzed by the lack of clarity and direction in your business and life…
- You want to finally understand exactly what business you were meant to build, what people you were meant to impact, and how you stand out from the 3.9 billion other people online…
- You’re ready to claim the spotlight… and NOT apologize for being excellent…
Then I believe a Branding Royalty is EXACTLY what you need.
Here's Exactly What You’ll Get Inside Branding Royalty (and how each part will grow your business):
10 Compact Modules
Making Complicated Concepts Simple
95% of the lessons are delivered in micro-trainings of 10 minutes or less in order to keep you focused on implementation, not just gathering information.
Expert
Trainings
World Renowned Trainers
I’ve invited guest experts to provide trainings on both branding and social media platforms.
5 Hours Of
Content
Less than a typical work day
The course is designed to contain everything you need and nothing you don’t. No long winded speeches that lead nowhere!
Module 1
Breaking down mindset blocks
7 LESSONS
1. Should friend’s & family’s opinions matter?
2. Debunking the “I’m not special” myth
3. Do we REALLY need professional qualifications?
4. Fear of failure or fear of success?
5. Troll & hater management 101
6. How to use perfectionism to your advantage
7. Is our relationship with money screwed up?
Breaking down mindset blocks – because there’s no way you can build a powerful and profitable business if you’re not mentally ready for it.
Module 2
What branding is & is not
3 LESSONS
1. Myth-busting branding realities
2. Branding vs. marketing
3. Differentiation vs. distinctiveness
The biggest reason why people struggle with getting clients & reaching their financial goals is a lack of a consistent brand strategy. The problem: everybody has a different idea of what branding is.
Module 3
Finding your ideal client
4 LESSONS
1. How to wish-listing got me stuck & losing money
2. How to stop mish-mashing & embrace imperfection
3. How to target the 1 thing that will get you sales
4. How to dive deep enough to find the right people
The biggest reason why people struggle with getting clients & reaching their financial goals is a lack of a consistent brand strategy. The problem: everybody has a different idea of what branding is.
Module 4
Identifying your purpose
4 LESSONS
1. Why your purpose matters
2. 3 NORMAL questions to help you identify your purpose
3. 3 WEIRD questions to help you identify your purpose
4. What are you REALLY selling?
This module will help you to finally take charge of your future by helping you establish why you’re doing what you do – and what you’re REALLY selling.
Module 5
Crafting your brand positioning
4 LESSONS
1. Creating your online persona
2. Reputation management 101
3. Anatomy of your positioning statement
4. Advanced positioning tactics
Learn my best kept positioning “secrets” and create your positioning statement.
Module 6
Designing your origin story
4 LESSONS
1. Is “fake it till you make it” the best advice ever?
2. Why your origin story matters
3. Brand storytelling: cracking the story code
4. Copywriting tactics & outlining your story
This module will show you why your origin story is your place of true credibility – and how you can write and share it to attract more clients.
Module 7
Creating your tagline
3 LESSONS
1. The 1 sentence tagline
2. The secret ingredient of a great tagline
3. 3 great taglines to learn from
This module will show you the secret ingredient of a good tagline and why it’s sometimes the only thing that helps you stand out.
Module 8
Visual identity basics
10 LESSONS
1. Bringing your brand elements together
2. Creating your brand style board
3. The hidden meaning behind brand symbols
4. Stock photos + Canva tutorial
5. Creating a lasting personal style
6. 5 lessons on Photoshop by Guna Meldere
This module will break a lot of stereotypes about your external identity and show you how to do your brand styling on ANY budget.
Module 9
Branding disasters that can destroy or improve your business
4 LESSONS
1. Case study #1: Schmidt Kernell
2. Case study #2: Target
3. Case study #3: Ryan Air
4. Case study #4: Kendal Jenner/ Coca Cola
5 case studies we can all learn (or not) from on our way to brand success.
Module 10
Rocking your social media presence
7 LESSONS
1. Defining your goals & brand personality
2. Crafting your content themes + planning in advance
3. Defining your core & secondary platforms
4. Nailing down your word bank
5. Finding the right content types
6. Doing automation the right way
7. Planning your live video strategy
This module goes through every aspect of your social media strategy framed by my popular “Zoom in” method.
“Sounds great, but what’s the price?”
A powerful brand can be the difference between just scraping by and making hundreds of thousands… if not millions of dollars per year…
So really the question should be, how much is a brand that effortlessly pulls people into your sphere of influence and draws dollars into your bank account for you worth?
$100,000 a year? (I did that in 8 months)
$200,000 a year?
More?
You’d probably agree that an investment of $20,000 for a brand that brings in $200,000 year is a no-brainer.
And that’s a reasonable starting point to budget for a branding project…
But for you, today, I’m going to make this easy – because I remember what it was like not having money to pay my dinner bill and fearing I’d never amount to anything…
So you can enroll in Branding Royalty for just $997 $300.
I’d recommend getting in now before I come to my senses and up the price like my graduates have been telling me to.
This is the program I wish I’d had back when I was getting started in business…
It will show you how to maximize your strengths…
Break your kryptonite…
And banish your competitors to the land of boring where they belong…
While making you the shining beacon for your followers to flock to…
For me… this meant going from growing up in the poorest country in the European Union to an international speaker and in-demand branding specialist that earns tens of thousands of dollars every month…
From having a teacher tell me “you’ll never amount to anything” to building a 6-figure business in 8 months…
While helping dozens of other business owners completely transform their lives… helping them quadruple their incomes, retire their partners and live the lives they’d always wanted…
I’m extremely confident that if you do this one thing, it’ll be practically impossible not to reach your business goals.
But don’t just take my word for it, here’s what a few recent members had to say:
“Thanks to Des’s invaluable tips on branding, from a confused wannabe freelancer, I turned into a passionate entrepreneur and go-getter. And so will you!”
~Svet Dimitrov, Copywriter
Cool, right? Or what about…
Des shapes us all in such powerful ways, you have NO idea! Just 2 months after I found her I already have my first online course up over 5 months before my initial plan! For me, it’s more than branding: it’s a self-discovery ride where you can finally be who you really are.
Now I have people who are excited about my content and my services… I’m so happy I met Des – it’s incredible to always have some pushing you forward and getting you out of your comfort zone!
~Sushmita Jain, Business Strategist
Well THAT certainly doesn’t suck. Neither does THIS…
Working with Des has made a massive difference in my life: in the span of 2 months I went from confused, overwhelmed and not making enough money… to not being able to handle the demand for my services! Now I’ve tripled my income, have a waiting list for clients and my husband is leaving his job to join me in my entrepreneurial journey.
~Guna Meldere, Brand Stylist
Just think, in the coming weeks you could already be getting similar results in your business.
But only IF you join the program. These things don’t just happen by wishing for them.
Don’t Make This Investment If...
One word of warning… in order to get uncommonly good results in business and life, you’re going to have to take an unconventional approach.
And some people might think you’re weird for going against the grain of popular opinion.
In fact, I can guarantee that if you’re doing something worthwhile, you ABSOLUTELY are going to piss some people off…
Branding Royalty was created for rebel visionaries who think differently and aren’t afraid to act on their beliefs.
If that sounds like you, then I’d like to welcome you aboard.
Join Us, Stand Out, Step Into the Spotlight Now
If you’re tired of doing great work that nobody knows about…
If you’re fed up with being brilliant but invisible…
If you’re ready to step out of obscurity and step into the spotlight where you belong…
Then it’s time you took your personal branding to the next level.
Literally nowhere else online or off can you find this level of personal branding instruction for such an affordable price.
And besides, with my unconditional 30 day guarantee, there’s absolutely zero risk to you.
This could be a real game changer for you.
So come on… step into the spotlight with me.
I look forward to seeing you inside!
Get Branding Royalty for Just $997 $300!
30 DAY MONEY BACK GUARANTEE
Try Branding Royalty for a full 30 days – risk free. If you decide this program isn’t for you or hasn’t delivered the results you expected, then return it to me for a full refund.
What Do Others Say About Branding Royalty?
You’re one step away from transforming your life. Are you ready to …?
Get Branding Royalty for Just $997 $300!
30 DAY MONEY BACK GUARANTEE
Try Branding Royalty for a full 30 days – risk free. If you decide this program isn’t for you or hasn’t delivered the results you expected, then return it to me for a full refund.
But first, here’s how to tell…
Is Branding Royalty For Me?
If you’re looking for a push button “money making” system or magic bullet…If you’re not serious about helping your market by providing superior products or services…You have 100s of “business ideas” but haven’t acted on any of them…
Then please do NOT enroll. I can’t help you.