The Road to Authentic Instagram Success

Why pray for likes, when you can easily triple your engagement?
Why celebrate every follower, when you can wake up to 100 new ones?
Why scam people into following you, when you can build a profitable brand your ideal customers want to follow?

Wait Until You Hear What I've Got for You...

Can't Wait?

Click the button bellow if you’re ready to build a loyal Instagram tribe and monetize your account like the #boss that you are!

SHUT UP & TAKE MY MONEY

There’s something about 90% of the courses on the market that you should know.

They suck.

Be more eloquent, you say? Alright: they don’t live up to what they promise.

How do I know? I spent half a year extensively researching everything on the market and I had a breakthrough.

Can I call it a breakthrough? Why not, this is my page after all!

See, the already existing courses that teach you how to use Instagram for business can be divided into 3 categories…
let’s call ’em dummies, just for the fun of it.

Dummy #1
The 1-hour course that teaches you not to use hashtags because it makes you seem desperate. Plus, Beyonce doesn’t use hashtags – why should you? Price: $50-$200.

Dummy #2
The course that teaches you how to grow your account by gathering thousands of unsuspecting people who have no idea you clicked the “unfollow” button as soon as they followed you. Price: $200-$500.

Dummy #3
The only course on the market that can answer most of your questions, even the one you just made up. Usually insanely long with tons of unnecessary details. Price: Heart attack.

Dummy #1
The 1-hour course that teaches you not to use hashtags because it makes you seem desperate. Plus, Beyonce doesn’t use hashtags – why should you? Price: $50-$200.

Dummy #2
The course that teaches you how to grow your account by gathering thousands of unsuspecting people who have no idea you clicked the “unfollow” button as soon as they followed you. Price: $200-$500.

Dummy #3
The only course on the market that can answer most of your questions, even the one you just made up. Usually insanely long with tons of unnecessary details. Price: Heart attack.

Worrying, isn't it?

See, I’m a reasonable girl.

 After seeing all of this, I couldn’t add my course to the flaming pile of shiitake mushrooms out there. So I didn’t!

Welcome to Z2B: Your One-Way Ticket to Mastering Instagram for Business

It’s about time you learned how to cast a net to caption the ocean of traffic going through Instagram on a daily basis.

Here’s what I have for you:

10 modules. 147 minutes of pure value. Lifetime access.

I’m all for transparency: what you see is what you get.

Module 1

Introduction to the course

5 LESSONS

1. Welcome to the Course
2. Expectation Setting
3. Why I Created Z2B
4. How is Z2B Different
5. Important Details

Learn about the structure and content of the course and get familiar with the less-than-authentic tactics Instagram “influencers” use to grow their accounts.

Module 2

Introduction to instagram

3 LESSONS

1. Quick History Lesson
2. Stats ThatMake a Difference
3. Why This Matters for Your Business

Find out why Instagram is a platform you can’t afford to notbe on. Hint: building a loyal tribe is not just beneficial in 2017: it’s a must if you want your business to thrive.

Module 3

Account Basics

7 LESSONS

1. Creating and IG Account
2. Instagram Account 101
3. The Explore Tab
4. IG Stories & IG Live 101
5. Interacting with Your Feed
6. Choosing the Right Username
7. Choosing Your Profile Photo

See exactly how to set up your first Instagram account: if you haven’t done so yet. Then, get familiar with every feature Instagram has to offer.

Module 4

Content Basics

5 LESSONS

1. Introduction to the Module
2. Building an Effective BIO
3. Content Types
4. Optimizing Your Thumbnails
5. Specific Content Ideas

In the first part of the “School of Content”, you’ll learn how to build an effective bio, as well as which content types work best on Instagram, so that you can start crafting a powerful message. Bonus: 10 specific content ideas for a killer feed (pdf guide).

Module 5

Content Strategy

4 LESSONS

1. Introduction to the Module
2. Targeting Essentials
3. Photography Essentials
4. Competitor Analysis

In the second part of my “School of Content”, we’ll work on your targeting and photography essentials and make the process of creating content as simple as possible. You’ll also learn how to perform a competitor analysis to stay up to date with your industry on Instagram.

Module 6

Editing

3 LESSONS

1. Introduction to the Module
2. Choosing Your IG Aesthetic
3. Editing Essentials

The final part of the “School of Content” will show you how to edit your photos and find the perfect Instagram aesthetic for your feed. Bonus: 10 specific Instagram looks you can implement right now (pdf guide).

Module 7

Skyrocket Your Engagement

9 LESSONS

1. Introduction to the Module
2. Caption Crafting 101
3. Hashtag Essentials
4. Posting Times
5. Mastering the Algorithm
6. Comment Pods
7. Posting Frequency
8. “Mass Services & Automation”
9. Scheduling Like a Boss

The largest module focuses on specific tactics to grow and sustain an engaged community. You’ll learn the do’s and don’ts of expanding your account and reaching the right people.

Module 8

Instagram Etiquette

6 LESSONS

1. Introduction to the Module
2. The Selfie Overload
3. Crediting Others
4. Irrelevant Hashtags
5. Comment Like a Boss
6. The Follow-Unfollow Method

To help you avoid rookie mistakes, this module will take you through the appropriate and not-so-appropriate behaviors on Instagram.

Module 9

Instagram Stories & Instagram Live

3 LESSONS

1. Introduction to the Module
2. 10 Ways to se IG Stories
3. 3 Ways to Use IG Live

Learn specific strategies to gain brand awareness, increase your engagement and market your products/services using Instagram Stories and Instagram Live.

Module 10

Selling & Advertising Techniques

6 LESSONS

1. Introduction to the Module
2. Selling Essentials
3. The Power of Giveaways
4. Advertising Essentials
5. The Promote Button
6. Instagram Ads

I’ll share with you my specific ideas on selling your products & services on Instagram and help you set up your first Instagram ad, to eliminate any overwhelm on your side.

Oh, You Thought That Was It?

Nope! See, I’m a strong believer in bonuses.
In fact, I think no course is complete without some juicy bonuses to get your adrenaline pumping.

What they say:

I have been through many Instagram guides online that just rob you of your money and teach you nothing of value. The invaluable knowledge I gained from this course quadrupled my engagement ratio in less than a month and provided me with a massive amount of loyal followers.

Svetoslav DimitrovCopywriter

Des is so amazing to work with! I'm beyond glad I decided to take the plunge with her and not someone else. She has a great attitude and a nice mix of humor in her approach. She takes the time to get to know you before she dives into anything else. She gives clear and concise directions and is great at answering questions that arise as you start doing the work in the course! I've had every single one of my questions answered - I can't even believe the personal support she provides!

Ann MurphyHolistic Health Coach

When I first saw Des, I thought: 'WOW, this girl has guts'! She'll give you real value and will truly care about you. I thought I had good knowledge as I had experience with other mentors and Instagram courses, but every time there is something more and more to learn from Des and this course! And just following some small pieces of advice from her I already see a huge difference in my engagement rate and my website clicks. I've seen a lot from other people but so much value in one place for that price - NEVER. Des has done amazing work on this course. Time to take your IG game up!

Guna MeldereBrand Stylist

We asked Desi to speak at Social Day in London and I was blown away by her knowledge of Instagram. Not only did she deliver a lively and entertaining talk but she also gave real actionable advice to the audience of over 150 business owners. Desi was such a superstar, that I've invited her back to speak at our Birmingham event this year.
What Desi doesn't know about Instagram, in my opinion, isn't worth knowing. I've never, EVER heard a more valuable talk on Instagram - and her course is even better!

Lucy HallFounder, Social Day

I'm super impressed with Desislava - she knows (among other platforms) Instagram thorough from A to Z and always shares highly valuable knowledge!

Just by following few of her tips has made a huge difference for my Instagram account and even enabled me to get my own clients to help grow THEIR Instagram following! I love Desislava's inspiring and honest approach and ability to share her know-how in a simple & efficient way. The course is a no-brainer!

Gita GavareConfidence Mentor

Triq L Imhar 22 Huliet Court, Qawra, Malta SPB1751 Malta Phone number: +4571666985