How Stable Is Your Business?
1. Where is 90% of your revenue coming from?
Mostly one-time sales
Mixed (some recurring, some one-time)
Mostly recurring revenue
2. If you stopped selling today, how long could your business survive?
Less than 1 month
1-3 months
More than 3 months
3. How many new clients do you need each month to hit your income goal? (Take your annual goal and divide it by 12)
5+ clients
2-5 clients
0-2 clients
4. How often do past clients return to buy from you again?
Rarely, most clients are one-time buyers
Occasionally, some clients return
Frequently, most clients buy from me again
5. Do you have a single offer that generates money for you EVERY month without you needing to sell?
No
Yes
6. How predictable is your monthly income?
I never know what I’ll make each month
It fluctuates, but I have some consistency
My income is very predictable and stable
7. What percentage of your revenue comes from existing customers (vs. new ones)?
Less than 20%
20-50%
More than 50%